Great Start: So You Want To Make Money Online

Great Start: So You Want To Make Money Online: There must be one thing stopping you from promoting affiliate products from popular affiliate product sites like Clickbank or any other aff...

So You Want To Make Money Online

There must be one thing stopping you from promoting affiliate products from popular affiliate product sites like Clickbank or any other affiliate program for that matter: you don’t have a website.

As you well know, affiliate marketing is best promoted in websites using contextual advertising. This usually means that the product must be somewhat related to your website.

However, contextual advertising will only work if the website has already established credibility and can drive in a huge amount of traffic. Obviously, that’s easier said than done, so you might as well try promoting affiliate products using other techniques. But are there any in the first place?


AFFILIATE PRODUCTS
If you don’t have a website that fits with the demands of top-selling affiliate products, you shouldn’t lose hope just yet.

Affiliate marketing can also be done in a number of ways that are just as effective when done with a website. And by effective, I mean profitable!

All it takes are three fairly easy steps…Or follow my Program, anyway here you go

Step 1: Write High-Quality Articles
After you have chosen your affiliate products of your choice, you should proceed to choosing your targeted keywords. You can do this by using keyword tools like Wordtracker. Choose the keywords that have the least competition and can drive targeted traffic.

With the best set of keywords, proceed to writing high-quality articles about the affiliate product. Now, where do the keywords come in? You basically have to sprinkle them throughout the articles with about 2 to 5% keyword density.

Be careful not to go overboard or search engines will tag your article as spammy and will therefore not come out in the search engine results.

Search engine optimization, or SEO, sounds big and complex, but it’s really just about placing the keywords right so search engines like Yahoo! and Google can crawl through your website and place it among the top searches.

Now, the articles must be informative and have value to the reader. It’s the only way they’ll read through the article! Further, it will establish your credibility as a writer and therefore create a connection that will compel your reader to buy your affiliate products.

Step 2: Submit the Articles to Article Submission Sites
With search engine optimized articles to boot, it’s now time for you to get your articles out to the public. How exactly will you do this?

You are going to submit your articles to article submission sites. Basically, these are sites that contain a repertoire of articles of different topics ranging from dating to housing options. It’s that varied! By submitting your articles to these sites, you are publishing your articles in the web free of charge and without any website!

In other words, you don’t have to worry about not having a fully managed website as these articles can stand on its own and get the traffic you need to earn a commission. Here are a list of article submission sites to get you started with:

www.ezinearticles.com
www.goarticles.com
www.articledashboard.com
www.isnare.com
www.articlecity.com
Of course, there are many other submission sites for affiliate products, but why am I mentioning these ones? These websites have a Google PageRank of at least 5, which is credible and strong enough for search engines. You want the articles of your affiliate products to appear in the best article directories, don’t you?

Ezinearticles.com remains to be one of the largest article submission sites. Its standards are quite stringent, so you have to watch out for your grammar and content.

Step 3: Drive Traffic to Your Articles
Once you see your articles published in the article directories of your choice, the next step to gaining profits from the products is getting word out not about the product but about the articles.

There are two ways to do this: sending email messages and participating in forums. You can send email blasts if you have a large contact list. Choose snippets of the articles that are interesting, slightly redo them in a more conversational tone, include links of the products, and then send it to a mass of people online.

Another way, participating in forums, is more manageable if you think your email contacts are not interested in the affiliate products you have to offer. You just have to get to the forums where issues related to your products are being discussed.

For example, if you are marketing electronic devices, you will find a plethora of forums talking about electronics and the varied opinions of people about certain electronic products. Why don’t you participate in these forums yourself and give them a piece of your mind.

You don’t have to talk in a robotic and hard sell manner; you can just simply give them a piece of your mind and tell them about the affiliate product you strongly believe in. In the Internet, honesty in tone is valued in forums more than anything else.

With these three easy steps, nothing should stop you now from marketing affiliate products. What’s even better about these steps is the absence of added costs. While a website will have to be regularly maintained and renewed for domain registration, articles will stand the test of time and will give you passive income.  10/18/2012  www.TheWebsiteBuilderPro.com 

PS Join Me in tonight's webinar at 6:30 PST
John Milanoski and my favorite topic. www.Thecustomeradvantageinc.com This for more info or take the fast track to sign in for Free at www.craigwseaton.thecustomeradvantage.com 

Great Start: Introduction: Coaching – The Growing Demand

Great Start: Introduction: Coaching – The Growing Demand: The truth is, your customers and clients are growing weary of learning the old way. They don’t want to be told how to do something by read...

Introduction: Coaching – The Growing Demand

The truth is, your customers and clients are growing weary of learning the old way. They don’t want to be told how to do something by reading about it in an ebook. No, they want you to show them what to do and how to do it.
Check out www.thewebsitebuilderpro.com to get
ready-made coaching packages to offer your clients.

On to your report...
Introduction: Coaching – The Growing Demand 
A recent article published in USAToday.com says that “10,000 coaches of various types are working in the USA alone according to a review in the current Psychotherapy Networker, a magazine for professionals.”
There are many theories on why coaching has grown to become such a popular tool for millions around the globe. The self-help field has always been a booming business. Combine the popularity of self-help with the Internet, which provides easy access to experts in every industry, and it’s easy to see why coaching is such a popular and growing field.
And coaching touches almost every industry imaginable. Here are just a few of the common coaching approaches:
• Life coaching
• Business coaching
• Executive coaching
• Personal coaching
• Health coaching
• Time management coaching
• Organization coaching
• Sports/fitness coaching
• Dating coaching
• Career coaching
Here are a few more fun statistics:
• “Personal coaching in the US was the second fastest growth industry, after IT. Apparently, there are 50,000 searches per month on Google alone from people looking for a coach.” (Sydney Morning Herald)
• There are an estimated 40,000 coaches practicing in 70 countries worldwide.
• The coaching industry continues to grow at a rate of approximately 20% per year.
• Coaching is currently a $1 billion a year industry.
• There are over 50 coach training schools worldwide.
What Does This Mean to You As An Entrepreneur?
As a business owner, the increasing demand for coaches provides you with an opportunity. As you’ll see over the next few pages, coaching offers you tremendous potential to grow your business. It doesn’t matter what industry you’re in. The coaching business model can be adapted to fit almost any business model and niche. In fact, the more specialized your niche and services are, the more opportunities you may have.
What This Report Is Designed to Accomplish
This report operates under the assumption that you already have an online business and are looking for opportunities to grow and increase your bottom line. Coaching offers this potential and much more. If you’re not familiar with coaching or the coaching concept, take a few minutes to learn about the industry. You can check out any number of the coaching associations and organizations.
For example, there are the:
• International Association of Coaching - http://www.certifiedcoach.org/
• International Coach Federation - http://www.coachfederation.org/
• Institute for Professional Excellence in Coaching - http://www.ipeccoaching.com/index.html
just to name a few!
If you’re familiar with the coaching concept, then you’re ready to go. Perhaps you’ve even worked with a coach yourself. If so, then you likely already know the amazing value you can provide your clients.
As the title of this report indicates, we’re going to take a look at Seven Reasons Why You Need to Offer Your Own Coaching Program. We’ll take a look at:
1. How Coaching Builds Credibility and Authority for Your Business
2. How Coaching Helps You Brand Your Business
3. How Coaching Enables You to Add a High End Product to Your Sales Funnel (Profits)
4. Why Coaching is Such an Easy Fit for Your Existing Business
5. Why You Can Offer Coaching In Any Number of Formats – Whatever Best Fits Your Needs
6. How Coaching Fits Just About Every Niche and Business Model
7. How Coaching Provides Added Value to Your Customers
If you’ve ever thought about becoming a coach or are looking for a way to expand and grow your business, then this report is for you!
So let’s get started!
Reason One - Coaching Builds Credibility and Authority
Credibility is defined as: capable of being believed, believable or worthy of belief or confidence. In business, credibility can be achieved through a number of experiences or actions
WE COACH & WE COAH WELL, BUSINESS AND PERSONAL
Contact us at 760-586-0552 ask for Coach..............

Great Start: What Are You Going to Do

Great Start: What Are You Going to Do: Everyone deals with this in some way… Feeling down? Uncertain about the future?  Uncertain about what steps to take? Having trouble findi...

What Are You Going to Do

Everyone deals with this in some way… Feeling down? Uncertain about the future?  Uncertain about what steps to take? Having trouble finding options? Too many options? not sure which way to go?

Want the answer?

Take Action.  Get up and take action!

Pick a step, pick a path, identify something you can do right away, focus and take action.  If you are stuck, do something different than you are doing right now. If you are sitting, get up. If you are stagnant, get moving, if you are indoors, go outdoors, if you are in the dark, turn on the light, if you are breathing shallow, breathe deep. you get the idea?

Why does this work better than anything else?

Action is the fuel for ideas.  Action reveals what works and what doesn’t.  Doing it all in your head is not truth, it’s a start, but always remember… it’s made up! Action produces results that can be measured.  Anything that can be measured can be improved.

Focus on small steps and get them done.  Overwhelm just means you are unclear and probably trying to do too many things.   Be excited that each action you take will produce some sort of result and each result gets you closer to understanding and also to finding the best solution.

Think I am full of hoha?  Well, test what I say.  Really test it and let me know.

All the best to you,

PS give in a big way… Give the most important things there are and give as much as you can and do it without expectation because you will never run out and it will always come back in spades (not necessarily from the one you gave directly to, and that would be expectation not unconditional!).  what are those things?  Love, forgiveness, encouragement and maybe just a smile.

 www.facebook.com/Thecustomeradvantagewinner 

How to Use Facebook for Business:

This is a EBook I got from HUB SPOT. It's about FaceBook and how to use FAN pages. This tie into SEO work. I do want you to check out the 2 for 1 deal I'm giving away. Both of these programs I bought myself and as a result I do very well, mainly because the SEO program called Rank Mogul,.That one alone gave me a business. Along with XSitePro, witch by the way" just won an award for best software.
                             So I paid $198x2. You can have both for $198
 The Website Builder Pro I have 3 fan pages. So ask me how I got 600 "I LIKE's" Go to http://facebook.com/TheCustomerAdvantageWinner  and make a comment and tell you how


How to Use Facebook for Business:

facebook-homepage
An Introductory Guide

Getting Started With Facebook to Achieve Business Goals


Section 1: Introduction to Facebook 3

Welcome 4

What Is Facebook? 5

Why You Should Care 5

Facebook Vocabulary 6

Business Goals for Using Facebook 7

Section 2: Setting Up Your Facebook Profile 8

Personal vs. Business Accounts 9

A Tour of the Facebook User Homepage 11

Step 1: Sign Up for Facebook 12

Step 2: Edit Your Profile 12

Step 3: Join Networks 14

Step 4: Connect With Friends 14

Step 5: Share Content & Information 15

Step 6: Use Applications 16

Privacy Settings 17

Section 3: Using Facebook for Business 19

How to Set Up a Business Page 20

How to Promote Your Page 22

Facebook Groups vs. Business Pages 24

How to Set Up a Group 25

How to Advertise on Facebook 25

Understanding Facebook.s EdgeRank Algorithm 29

Facebook Marketing Best Practices 30

 How to Measure & Analyze Your Facebook Presence 33

Conclusion & Additional Resources 35

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Section 1:

Introduction to Facebook

Welcome



At this point, you have heard of social
media and inbound marketing. Maybe
you.ve experimented with Twitter and
checked out your kids. Facebook profiles,
and you can see the value for college
students who want to make sure they.re all
at the same bar on Saturday night. But why
does any of this matter to you or your
business?

Social media and inbound marketing are increasingly important assets for
businesses to get found by and engage with potential buyers on the web. Think
about the way you find information about products and services – are you
watching TV ads? Going through your junk mail? Or are you consulting a search
engine or a friend? People have gotten better and better at ignoring marketing
messages with DVRs, caller ID, and spam filters. Instead they visit Google and
social networks for answers to their questions. The question for you is, will you
be there to answer it?

Facebook is not an evil time-waster, a community just for younger generations,
nor is it irrelevant for marketers – even B2B folks. Rather, Facebook is a tool for
connecting people with those around them. And, as with any social media tool,
marketers have an opportunity to use Facebook to expand their online footprint
and directly engage with customers and prospects.

But yes, it can be difficult to figure out what you can and should do. And yes, it
can be quite a feat to convince your CEO to let you incorporate Facebook or a
larger social media strategy into your marketing plan. But, armed with the right
knowledge and metrics, it is possible.

So here we go. In an effort to get marketers up to speed with how to use
Facebook for business, this ebook will walk you through absolutely everything
you need to know to get started with using Facebook for marketing to drive real
business results.


What Is Facebook?



Facebook is a social network for connecting people with those around them –
friends, family, coworkers, or simply others with similar interests. Facebook
started in 2004 as a closed community for college students (requiring users to
sign up with a valid university email address) but has since expanded beyond that
to schools, corporations, and any user across the world. Facebook allows users
to connect and share information in a variety of ways.



Why You Should Care



Facebook currently has over 750 million active users, and that number continues
to grow steadily. According to Compete.com, it is currently the second most
popular website in the world (behind Google) in terms of unique visitors, and
according to ComScore, the most popular social network overall.

Think your customers aren.t on Facebook? There are tens of thousands of work-
related, collegiate, and high school
networks. According to
InsideFacebook.com, approximately
two thirds of U.S. Facebook users are
outside of the college demographic,
and users age 26 to 64 make up
more than half of Facebook.s U.s.
user base. While Facebook started
off as a community for college
students, it has expanded far beyond
that, and you.d be hard-pressed to
find a demographic not yet represented among Facebook.s 750 million users.


Facebook Vocabulary



Quick Reference Glossary

Application – a program that allows users to share content and interact with
other users

EdgeRank – an algorithm used by Facebook to determine what content gets
shown in users. News Feeds (more on this later)

Fan – Facebook users who choose to “Like” and become a “fan” of an
organization.s page

Friend – 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook
user as a friend

Friend List – organized groupings of friends

Group – a collection of Facebook users with a common interest; any Facebook
user can create and join a Facebook group

Like(s) – 1. (v) within Facebook, to like a business Page means you.ve become a
fan of that page; 2. (v) within Facebook, to like others. comments on their wall or
news feed; 3. (n) the number of users who have liked your page; 4. (n) outside of
Facebook, to like something using that has installed the Facebook like button

Network – an association of Facebook users based on a school or workplace

News Feed – an aggregation of one.s friends. wall posts published on a user.s
Facebook homepage

Page – official presence for public figures, artists, bands, businesses, places,
entertainment, causes, brands, or products to share information and interact with
fans on Facebook

Profile – presence for individuals to share information and interact with friends
and organizations on Facebook

Wall – the core of a profile or page that aggregates new content, including posted
items (e.g. status updates) and recent actions (e.g. becoming a fan of a page)

Business Goals for Using Facebook


There are a number of good reasons for businesses to participate in and maintain
a presence on Facebook. Here are a few:

. Get found by people who are searching for your products or services
. Connect and engage with current and potential customers
. Create a community around your business
. Promote other content you create, including webinars, blog articles, or
other resources
. Generate leads for your business


This ebook will discuss how to use Facebook to achieve these business goals.

Personal vs. Business Accounts



On Facebook, Profiles are meant for people, and Pages are meant for
businesses. To fully engage and leverage Facebook.s features, you should
create a personal profile. If you.re worried about privacy or balancing business
and personal contacts, we.ll cover that in the next section.



What Not to Do:

Do not create a
personal profile for
your business.
Profiles are for
people, Pages are
for businesses.

Do not create a personal Profile for your business. Profiles are for people; Pages
are for businesses. Facebook has built significant functionality specifically for
businesses, and all of this functionality is only available for Pages. We.ll talk
about Pages more in a later section.

There are a few key differences between Business Pages and
Personal Profiles:

. Pages allow you to designate multiple administrators so you can have
more than one person help manage the account. In addition, if one of your
administrators leaves the company, you can still have control over the
Page.
. Pages are, by default, public, and are starting to rank in Facebook and
public search results.
. Pages are split into different categories (local businesses, brands,
musicians) that help you get listed in more relevant search results.


. Personal profiles have friends, which require mutual acceptance, whereas
anyone can become a fan of your Page without needing administrator
approval.


Worried about privacy? Facebook is very flexible in letting you control your
exposure on Facebook. A later section will discuss how to customize your privacy
settings to control who sees which parts of your profile so you can safely engage
on Facebook with both personal and business contacts.


A Tour of the Facebook User Homepage





Notification Icons: New
friend requests, messages,
and notifications, including
wall posts, comments, etc.

Display Options: Allows you to choose
between a view of friends. most recent
posts or top news determined by
*EdgeRank.


Account Settings: Privacy
settings, logout, Help Center,
and more important features
to manage your account.

Publisher: Post a status update,
photo, link, or video to be
published to your profile and to
your friends. news feeds.

Core Features: News feed,
inbox messages, upcoming
events, and friends. lists and
requests.



Facebook Chat: Chat with your
Facebook friends via instant
message within Facebook. There
are group chatting and video
calling capabilities, too!

News Feed: Your friends. most
recent activities (posts, photos,
etc.) throughout Facebook.

Groups: View the
groups you are a
member of or create a
new group.





Events: Create an
event and view
birthday reminders
and event invitations.

Secondary Features: View
your and friends. photos,
browse through marketplace
listings, add new
applications, and more.

Step 1: Sign Up for Facebook

Step 2: Edit Your Profile



Click on “Profile” in the top, right-hand navigation bar. Don.t worry about the
homepage you see here quite yet – we.ll cover that later on once you complete
your profile and add some friends.
Next, click on the “Edit Profile” link found in either of the following places:



Now, add basic, personal, contact, and work/education information. All
information is optional, but use this as an opportunity to connect with people who
have similar interests and connections from school or work.



. Basic Information: Indicate your current city, hometown, gender, birthday,
sexual preference, languages, and a short „About Me. section
. Profile Picture: Upload the photo you.d like to show on your Profile and
next to comments or status updates you make
. Friends and Family: Indicate your relationship status, family members,
and create lists (we.ll cover this later)
. Education and Work: List your current and former workplaces as well as
high schools and universities you attended
. Philosophy: Include religious and political views, people who inspire you,
and your favorite quotations
. Arts and entertainment: Indicate your favorite music, books, movies, TV
shows, and games
. Sports: Add the sports you play as well as your favorite sports teams and
athletes
. Activities and Interests: Include the activities you enjoy and your
preferred interests
. Contact information: Edit your email address(es), screen name(s), phone
number(s), location, and website(s)




Step 3: Join Networks



Click on “Account” in the top right-hand menu, and then “Account Settings.” On
the Account screen, choose “Networks.”



Now, find some relevant networks to join. Networks play a key role in helping you
connect with people. You can join school or company/business networks (you
must have a valid email address for each). Joining a network will help people find
you and will help you rank higher in Facebook searches when the searcher is in a
common network.



Step 4: Connect With Friends



Facebook.s goal is to help connect you with your friends, family, coworkers, and
other connections. There are a few tools available to help you start connecting
with people you already know.

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Click on “Friends” in the left-hand menu, then click “Find
Friends.”

You can import a contact list, have Facebook search your
email address book, or even check out Facebook.s
“People You May Know” friend suggestions.



Once you find someone you know, click “Add Friend.” Friends need to be
mutually accepted, so “friending” someone will send them a message to confirm
that you two are indeed friends. Once you confirm, then you.ll start seeing their
updates in your News Feed and you.ll be able to see more detailed information on
their profile, depending on their privacy settings.



Step 5: Share Content & Information



Facebook is great for sharing all sorts of information with your network, including
text updates, photos, links, videos, and questions. From your homepage (what

you see when you first log into Facebook) or from your Profile page, you will see
a box where you can share your content.



Any content you share will get posted to the Wall section of your profile and may
also get shared in the News Feeds of your friends.



Step 6: Use Applications



There are thousands of applications on Facebook that further help you share
content and interact with others. To browse the applications you already might be
using or to search for more applications visit http://facebook.com/applications to
browse available applications. Popular applications include Photos, Events,
Movies, and Causes.


Privacy Settings



Social media is about establishing and building relationships,
whether they are personal or business connections. In many
cases, you may find that some connections will blur the lines
between the personal and business realms. It is also
important to be transparent and authentic when using social
media to market a business. People like to connect with
people, not faceless brands. Furthermore, it is these personal
connections that will lead to business, referrals, and word of
mouth marketing for your company.

If you are concerned about exposing portions of your profile to these different
connections – perhaps you still don.t want your business connections to see your
personal photos – fortunately, Facebook allows you to customize your privacy
settings to control who sees which portions of your profile. Facebook also
recommends the settings you should use depending on who is viewing your
profile.

To edit your privacy settings, click on “Account”, then “Privacy Settings.”


Visibility of every aspect of your profile (photos, contact information, education
information) can be controlled via the Profile privacy settings. You can set each
section to be viewable by:

. Everyone
. Friends of Friends
. Friends Only
. Custom: Customize who (which networks, friend lists, or specific friends)
can or cannot access a portion of your profile.


A great (advanced) way for customizing your privacy settings is to set up Friend
Lists. Friend Lists are a way of organizing your friends into relevant groups. There
are a few benefits of creating Friend Lists:

. Customize privacy settings by Friend List
. View News Feed updates by Friend List filters
. Invite Friend Lists to events (must be list of max 100 people)
. Send messages to Friend Lists (must be list of max 20 people)
. More to come – Friend Lists are an under-used feature that is coming into
play more across Facebook


Click on “Friends” in the left-hand menu of your Profile to view your friends, and
then click on “Edit Friends” at the top.



Click on “Create List” in the top-right corner
and a new window will open with your entire
friend list. Type in a name for the list, and
start searching for people to add to the list.
Select friends, and they will be added
individually to the new list.





Section 3:

Using Facebook

for Business




How to Set Up a Business Page



A Page is similar to a Profile except that it is, by default, public, and users can
Like and become a “fan” of your Page without first requiring approval from the
Page.s administrators. Creating a Page is completely free but will require your
time to build and maintain.

To get started, visit www.facebook.com/pages/create.php (Note: you must be
logged in to create a Page). Facebook will then walk you through a simple wizard
to create your Page.



1. Choose a classification.


You.ll likely choose one of the first 3
options highlighted to the left. The
category you choose will help you
rank in more relevant searches and
provide relevant information fields
on your Page.





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3. Now get started!

2. Choose a name and category for your Page.

In most cases, this should be your company name (or
brand or product name if you choose that
classification). (Note: If you classify your page as a
local business, you’ll be asked for additional location
information.)

Follow the next setup wizard, which will ask you to upload a photo (use your
company or brand logo), give you an opportunity to suggest your page to friends
in order to generate fans, and add some basic info. (Note: You can always skip
these steps and add these items later.)



Next, complete your Page like you would a Profile. Click on “Edit Page” or “Edit
Info” on your Page.s homepage to add information about your business like your
website, a short description, products, and so on.



Take advantage of some of the features of business Pages such as the
discussion board to engage your fans.

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As the administrator, by default, your name and profile will not show up anywhere
on your Page. You are the behind-the-scenes manager. When you post new
information or respond to a discussion thread, it will appear to be posted by your
company rather than you personally, even though you.ll be logged in as yourself
(this can be changed in your Page.s settings). You can designate multiple
administrators as well to help with the maintenance of your Page.

In addition to being the administrator of your Page, you will want to become a fan.
Click the “Like” button on your Page to become a fan. Once you become a fan,
you will be listed among all the other fans on your Page and all the Pages of
which you are a fan will show up on your profile, giving your business more
visibility to your network.





How to Promote Your Page



Now that you.ve built your Page, you need to focus on attracting some fans. Here
are a few ideas to get you started.

. Create an engaging Page. Use applications like the discussion board and
YouTube video box to add more interesting and engaging content to your
Page. Give users a reason to become a fan of your Page and engage with
you. More advanced Facebook users can add custom pages to their Page
using iFrames. (More Info Here)
. Leverage the viral nature of Facebook – the News Feed. The added
benefit of creating an engaging page is that every time a fan engages with
your page – from becoming a fan to posting a comment to attending an
event – that activity is published to their “News Feed” which can be seen
by their friends on Facebook. When a user first logs into Facebook, they


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HubSpot-fb-page.png
see a feed of their friends. recent activity, so the activity of your fans on
your Page gets shared with a greater network, giving your business more
visibility.
. Draw on your existing network. You most likely already have email
subscribers and blog readers – so make sure they know they can now
become a fan of your business on Facebook. Consider emailing your opt-
in mailing list, including a link to your page in your email signature,
blogging about your Facebook page, and posting a link or badge to your
Page on your website or blog.
. Make your Page publicly searchable. By default, your Page will be
public so it can get indexed by search engines and give you the
opportunity to drive organic search traffic to your Page. If you don.t notice
your Page showing up in searches, make sure you have set it to be
publicly indexed and searchable. Go to “Edit Page,” click “Manage
Permissions” and make sure “Page Visibility” box is un-checked. This will
make it publicly visible.
. Use Facebook Ads for an extra push. Facebook ads allow you to
advertise a website or other properties on Facebook, including Pages,
Groups, and Events. If you.re familiar with Google AdWords, the system
for building and running ads on Facebook is very similar. A later section
will dive deeper into how to set up and optimize Facebook Ads.


Check out the HubSpot Page (http://www.facebook.com/hubspot) for examples of
ways to create an engaging page. Feel free to also become a fan to get updates
about future resources and events!

For more advanced reading to learn about the recent changes to Facebook
Pages and how businesses can take advantage of them, download our free
ebook, “The Facebook Marketing Update” for 2011.



Facebook Groups vs. Pages



In most cases, businesses should create a Page to represent their company on
Facebook. In a few cases, however, it may make sense to create a Facebook Group
instead (or in addition). The key distinction between Groups and Pages is that a Group
is for a community of people with a common interest, while a Page represents a brand
or entity of which there are “fans.” Here are some of the differences in functionality:



Facebook Groups

Facebook Pages

Overview

Community of people with a common
interest

Represents a brand or entity of which
there are “fans”

Messaging Members/Fans

Message – emails members and sends to
Facebook Inbox

Update – shows up under Requests on
user.s homepage and sends to Facebook
Inbox

Visibility on Profiles

Shows up on members. profiles as a
small text link

Shows up on fans. profiles with an image
and text link



Visibility in Public Search



Groups are publicly indexed and
searchable (single page only)

Pages are publicly indexed and
searchable (each Page.s tab)

Pages may show up in fans. public
search listings



Distribution in News Feed



When members join or engage with the
group, action is distributed in News Feeds

When users become a fan or engage with
the Page, action is distributed in News
Feeds

Updates / content shared by the page



Administrator Visibility

Group admins listed on Group

When Group admins engage with the
Group (send a message, respond to a
discussion thread), it comes from the
admin.s personal Profile

Admins are the behind-the-scenes
managers of the Page

When Page admins engage with the
group (send an update, post content), it
comes from the Page (business) – unless
changed in settings

Applications Available

Basic applications including Events,
Discussions, Wall, Links, Photos, Videos

Almost all applications (tens of
thousa
How to Set Up a Group



To set up a group, visit http://www.facebook.com/groups.php, and click “Create a New
Group” in the top, right-hand corner of the web page.

Fill out the basic Group information, including name, which friends you.d like to invite,
and your Group.s privacy settings. (Note: Our recommendation is to choose “Open” to
make your Group available to all of Facebook.)



Once you have your Group, you can edit your Group, add/remove functionality (links,
photos, etc.), create events, designate administrators, or invite your friends to join.



How to Advertise on Facebook



Facebook Ads allow you to promote your business, get more fans for your business
Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a
website or content you manage on Facebook (like a Group, Page, or Event). The ad
creation and management tools are very similar to the Google AdWords interface.

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HubSpot_logo_231x100.jpg
fb-ads.png
fb-ad-ad.png
To get started, visit http://www.facebook.com/advertising, and click “Create an Ad”.
(Note: You must be logged in to create an ad.) Follow the step-by-step instructions to
create your ad.



1. Choose your destination URL.

This can be an external website or
something you already own
Facebook, such as a Facebook
Page, Group, or Event.



2. Choose your ad type.

‘Sponsored Stories’ generate
more distribution for News Feed
stories within Facebook.

‘Facebook Ads’ allow you to
promote a Facebook entity on your
own website.



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HubSpot_logo_231x100.jpg
sponsored-stories-ad.png
For Facebook Ads

1. Choose your destination tab. This is the landing page that your ad will point to.
2. Choose your ad’s title. Choose an eye-catching, concise title.
3. Create ad copy for the body. Create compelling copy to promote your ad.
4. Choose an image. Images are highly recommended, as they increase your ad.s
click-through rate.
5. Preview your ad. Then make changes as you see fit.


For Sponsored Stories



1. Choose your story type. You can select a “Page Like Story,” a “Page Post
Story,” or a “Page Post Like Story.” Click the question mark icons on Facebook
next to each option for further clarification.
2. Preview your story.


Ad Targeting Options

The second step is to choose your targeting options. Your ad is more likely to perform
better and continue running successfully if it.s being displayed to users who are most
likely to be interested in your product or service. Select the country you would like your
ad to be displayed in. You can choose up to 25 countries, but note that if you target
more than one country, you won't be able to refine your targeting to specific cities. Next,

Tweet This Ebook!


HubSpot_logo_231x100.jpg
ad-targeting.png
ad-campaigns-pricing.png
choose the demographics you would like to target. You can also target people by
likes/interests, and connections on Facebook.



Determine the size of your
target market and reach of
your ad as you select filters
and customization options.



Advanced options include sexual preference, relationship
status, languages, education, and workplaces.



Specify precise interests of your ad.s target audience, or define
their interests more broadly.



The default is a “broad age match,” which will deliver
some ads just outside your target age range at a
discounted bid. You can check “require exact age
match” to ensure that your ad is only displayed to the
age range you specify.



For the last step, select a payment type and budget for your ad campaign. Scroll down
to the “Pricing” section and click on the “Set a Different Bid (Advanced Mode)” link. This
will show you a suggested range of bids that are currently winning the auction among
ads similar to yours. If you would like to set a different bid, you can do so here as well.


You can choose CPM (Pay for Impressions) or CPC (Pay for
Clicks). Because click-through rate is usually low (< 0.1% for
most ads), the “Pay for Clicks” option will offer the best value
for the cost.


Click “Review Ad” and see a preview of your ad before you publish it.

Facebook has built-in analytics to help track ad performance in terms of number of
impressions, clicks, and click-through rate. Run multiple ad variations at the same time
and use the Ads Manager to determine which ones deliver the best results for your
business.



Understanding Facebook.s EdgeRank
Algorithm



One thing that makes
Facebook special is its 750
million users, but in addition
to that, it also has some
amazing technology that
helps supply information to all
of those people. One of the
most important pieces of technology that Facebook has is its EdgeRank Algorithm. This
wonder of math is what determines which items are displayed to a Facebook user in his
or her News Feed. Long ago, Facebook realized that it couldn.t simply show people
every single piece of activity from all their friends on Facebook. It would just be too
much.

Impact of EdgeRank on Businesses

So why should your business care about EdgeRank? EdgeRank determines how many
people will see a link or content item you.ve shared on your Facebook Page in their
News Feed. And as a business, you want to maximize the reach of your content. When
a post is shared on Facebook, it is seen by the algorithm as an “object.” Interactions
with the post such as a Like, share, comment, tag, etc. create what Facebook calls an
“edge.” The more edges an object has, the more likely it will be displayed in a user.s
News Feed. EdgeRank looks at frequency of posts, relevance (number of friends
clicking, Liking, and commenting), plus the user.s history of clicking and messaging
within Facebook.


EdgeRank means that it is important to do little things like having a Facebook Like
button on your website and blog. It also means that you want your fans to interact with
content you share on your Page, so ask questions, post interesting articles from third-
party websites, and create games or contests for fans.

Facebook for Business Best Practices



Facebook started as a hangout for college students, but now it is a representative
sample of the population. As we.ve said, Facebook provides many business
opportunities. Start implementing this list of 10 best practices, and you will be well
on your way to Facebook marketing success.

10 Facebook for Business Best Practices:

1. Be interactive, fun and helpful. When people reach your Facebook page,
they are looking for some kind of interaction. Don.t disappoint them. As an
example, a hardware company offered their Facebook fans links,
applications, and engaging information, and within a short time, they added
26,000 fans!




2. Embed videos on your Facebook page. There is no reason why you
should send people to YouTube to watch your videos. Keep 'em right on
your page with embedded videos!




3. Create a connection between Facebook and the outside world. I
recently read a case study about how sales reps worked with local retailers
to promote their events through Facebook updates and photos. Consider
something similar.




4. Create contests on Facebook. Contests are a fun and engaging way to
encourage participation from fans and even generate new fans. For
example, in order to enter a contest, one company asked people to
comment on a thread announcing a giveaway in Facebook.




5. Integrate traditional advertising with Facebook. The Facebook
icon/logo is well known. Add it to your print ads to promote your Facebook
. Another great idea is to use traditional ads to promote contests
that encourage people to sign up on your fan page.




6. Use Facebook to grow your email list, and vice versa. Use your email
newsletter to boost awareness of your Facebook page. In addition,
promote your email newsletter to your existing Facebook fans. The end
result will be growth in your email list and your Facebook fan base.




7. Introduce new products on Facebook first. People who sign up to be
fans of your Facebook page are likely your most loyal evangelists and
customers. Reward them by giving them information about a new
product/service/feature before everyone else. If you do it right, they will
help you promote it to others.




8. Welcome new page visitors. When thinking about Facebook, a new
metric comes to mind: visitor-to-like. As a B2B company, you ultimately
want to maximize the percentage of people who visit your Facebook Page
and click the "Like" button. One important way to achieve this goal and
establish expectations with new fans is to implement a 'welcome' landing
page that invites new visitors to Like your Page. Technically, there are
many ways to execute this.

9. Integrate social content on your Facebook Page. Facebook is the
gateway to the internet for many people. They use it as a home base. In
fact, one in eight minutes on the internet is spent on Facebook. Because
Facebook has become such an online home for people, it is important to
incorporate content from other social channels like YouTube and
SlideShare to extend the life and reach of that content.



10. 'Like' other businesses’ Facebook Pages. Remember that social media
is, well, social. By Liking the Pages of business partners, valued vendors,
and customers, Facebook will notify the administrators of those Pages. In
return, some of them may also decide to Like your Page, which will also
expose it to the individual fans of their Pages. Think of this as leveraging
Facebook for co-marketing efforts.

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Bird Cages.

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Bird Cages.

The Strawberry Finch

""The Strawberry Finch is called many things, including Red Avadavat, Tiger Finch, and Strawberry waxbill" "

By: By: Kimberly Santorv

The Strawberry Finch is called many things, including Red Avadavat, Tiger Finch, and Strawberry waxbill. The scientific name is Amandava Amandava. The name that fits best with the bird's appearance is certainly Strawberry Finch. It really does look like a little strawberry. Well, the adult male does anyway. Originating from Asia, this cute little bird is teeny tiny. Like most finches, this finch is about 3-4 inches in length. The male, in full mating plumage, is a mixture of brown and deep rich red. The red covers the chest, belly, throat, parts of the head, and the backside. The tail and parts of the wing are black and covering most of the bird are dozens of little white dots, giving the bird its distinctive strawberry look. The female is a light brown color with a few white dots on her body. The chest and belly are colored a creamy yellowish orange color. Both the male and female have shiny red bills and flesh colored legs. Their beautiful plumage and their pretty song are what makes them a very sought after bird. The song can be described as flute like.
3-D Pet Products Outdoor Premium Finch Food, 5lb


These birds tend to have problems with their nails becoming too long. This is fixed by simply trimming their nails regularly and by having a rough textured branch or two in their cage to help file their nails a bit.

In the wild, they live in open spaces. Places like grasslands, open woodland, fields of various sorts and open brush. The places are generally nice and warm. For this reason, the bird does best in a nice warm habitat in captivity. If they don't get adequate sunshine and warmth, the male, especially, will show this in his feathering. He will not be bright red and beautiful, but rather dull and some males will actually turn a somber black color.

Their favorite foods in the wild are things like flies, pupae, meal worms, and seeds. You can purchase small meal worms and sometimes you can even buy flies at pet stores as little treats for your bird. But a diet of nutritious finch seed and a small pellet will ensure you have a healthy bird. Remember to add in some fresh fruits and veggies as snacks. Spinach is a favorite of this little bird. Grit with charcoal and a cuttlebone are essentials for this type of bird as well. Always keep in mind to give fresh clean water daily. In addition to the daily drinking water, a nice bowl of water set in the bottom of the cage for a few hours once or twice a week is a really fun idea for this type of bird as well because they tend to love splashing around in the water.

Being a small skittish bird, they are not generally thought of as trainable. They are owned as pets mainly for their beauty and song. They tend to be a bit more expensive than other types of finches.

Cage size: You want a cage that is big enough for your bird or birds to fly around and get plenty of exercise. These birds do well in groups. They generally get along well with other similarly sized birds. The only exception is with multiple males in breeding season. Males tend to become aggressive and fight (sometimes females will also become aggressive during mating season).

Common Diseases and problems:

•Ingrown feathers
•Heat stroke
•Egg binding
•Mites
•Colds (viruses)
•Tumors
               Promoted By Word Of Mouth Marketing San Diego

The Website Builder Pro: The link you've been waiting for!

The Website Builder Pro: The link you've been waiting for!:                   The link you've been waiting for!    Click here NOW and get your trainining                       SEO Traning and Ex...

Great Start: Top 10 Traffic Ideas for your Blog

Great Start: Top 10 Traffic Ideas for your Blog

Top 10 Traffic Ideas for your Blog

 I've been blogging for a few years now under different affiliate sites I have decided to to team up with Word of Mouth Marketing San Diego. We now are taking on National clients along with local business's. So I can't tell you how important it is to Blog.

 Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive according to The Website Builder Pro

Of all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.

That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say, so we thought we would throw out the top ten,

1. Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.In 2012 it's more like five times a week says The Website Builder Pro's

2. Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.

3. Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.

4. Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.

5. Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.

6. Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.

7. Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.

8. Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.

9. SEO Marketing –Like the training over at The Website Builder Pro knows whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Craig Seaton at The Website Builder Pro says to base your keywords on a research you do to find the most popular words used in search engines for your niche.

10. Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.Great training at The Website Builder Pro for only $19.00 you will become an expert in SEO

Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.I highly suggest clicking on The Website Builder Pro and get the Training for website building with XSitePro and SEO expert training.

Check out Clickbank.net Bloggers are in demand, also check out www.ODesk.com

Great Start: 5 Keys to Creating Websites that Sell

Great Start: 5 Keys to Creating Websites that Sell:   Do You Want Pro Sites? All the training FREE? Do You want me to throw in my SEO TRAINING?  Your business website is essentially your...

5 Keys to Creating Websites that Sell

 Do You Want Pro Sites? All the training FREE? Do You want me to throw in my SEO TRAINING?

 Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one.  How it affects your visitors and customers is then essential to your success.  Provide a memorable experience and customers are sure to return time and time again.  Let’s take a look at five keys to creating a website that sells.

But first you need the best website builder software on the market today. Better than SBI only because SBI can get exspensive if you plan on building more sites. With XSitePro you pay one time few of $198 and all the training. Then I'll throw in all my SEO training to put your sites on the front paage of Google. Amazing

Key #1  Make your website interactive. 
As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers.  This can be accomplished a number of ways.  You can:
* Provide a forum
* Post surveys or polls
* Enable visitors and customers to review or rank items.  For example a “How valuable was this article?” question and a scale of 1 to 5 stars or a ranking from 1-10. 
* Offer a blog and inspire comments and feedback
* Host contests and sweepstakes
* Publish video and audio content as well as written content.  This gives users another way to access you and your personality.

Key #2  Make sure your website provides value. 
People go online for a number of reasons.  They go online to research a potential purchase, to seek solutions for a problem they’re having and to be entertained.  If your website provides all three; products, information, and entertainment then you’re in tip top shape.  The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases.  Here are a few ideas to provide value for your customers and prospect
* How to articles, videos, and audio
* Tips articles, videos, and audio
* Case studies
* Workbooks and reports                           
* Interviews with experts
* Product reviews

Key #3  Make sure your website is easy to navigate. 
It takes a visitor about 20 seconds to make a decision about whether they’re going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out – the longer they stay on your site the more likely they are to make a purchase or to return again.
To make your site easy to navigate consider:
* Keeping your site simple. 
* Keep your pages uniform with the same options and appearance. 
* If you have a lot of content, great!  Use drop down menus and organize your content by topic for easier access. 
* Offer a search function where users can search for products, services, or content topics quickly and easily.
* Provide a way for users to easily go back to previous pages.  A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to the home page, a visitor will always be able to find what they need.
* Test your website’s appearance on different browsers to make sure every visitor has a good experience.

Key #4  Make your website easy on the eyes. 
Ever visit a website and the text was so small or the colors so incompatible that you couldn’t read a word?  Readability is critical to a selling website.  Make sure:
* Your colors are easy on the eyes,
* Your graphics aren’t distracting
* And keep formatting like underlining, bold and italics to a minimum.
* Spacing between sentences and paragraphs is adequate
* Font size is large enough for people to read and font is easy to read

Key #5  Give them a soft sell. 
People expect to be sold to and they’re looking for it – they’re wary.  Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services.  They’ll be much more receptive and appreciative.  

Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors.  Once you’ve created your website, consider testing it and asking associates, friends and family for their opinion. 

Great Start: Word Of Mouth Marketing San Diego - We Do it All - Digg

Great Start: Word Of Mouth Marketing San Diego - We Do it All - Digg

The Website Builder Pro

Word Of Mouth Marketing San Diego - We Do it All - Digg

Word Of Mouth Marketing San Diego - We Do it All - Digg

Word of Mouth Marketing San Diego Does All The Work

 Here at WOMSD we have a powerful Social Media Optimization Campaigns Designed To Drive Sales And Establish Brand Dominance"

 SEO Experts at Word of Mouth Marketing is a social media optimization agency that expertly blends social media marketing strategies with social media optimization knowledge to create a powerful online presence for you and your company. We analyze your business and your target audience to develop an effective social media campaign designed to meet your business goals.

Who Benefits From Social Media Marketing & Social Media Optimization? 

Those who wish to position themselves as an expert in their industry -- social media optimization is the strategy of choice for establishing brand dominance

Companies that offer emerging products and technologies that people may not be actively looking for in search engines

Companies that offers specialized services -- people will often choose a service provider that they "know" vs. an unknown company use us. 

Companies who seek to gain real and honest feedback from their user base or potential customers use us.

 Unlike a social media consultant, SEO experts at Word of Mouth Marketing has a social media optimization agency that can develop and execute your social media campaign. We can also teach you social media marketing and social media optimization best practices. With this knowledge, you can effectively participate in the exciting and rewarding experience of online marketing while leaving an online footprint that leaves a lasting impression in the search engines.

We Are Your Personal Brand Ambassador 

 Your company will be assigned a 'brand ambassador' -- a member of our social media optimization agency who communicates via social media marketing channels on your behalf. Your brand ambassador will work closely with your company to fully understand your products and services, your USP, and your business goals as they relate to the social media campaign and execute the social media optimization strategy.

Each social media marketing platform has it's own set of 'social rules' and guidelines. Our social media optimization experts are well versed in these rules and understand the nuances of these communities.

Is Word of Mouth Marketing Company A Good Fit for A Social Media Campaign?

An effective social media campaign is built from the inside out. Social media marketing alone will not make your products and services 'better' -- it is a process of creating buzz about and demand for the fantastic products and services you offer.

The best candidates for a social media marketing campaign:

Have a solid understanding of their industry

Produce or are willing to have our social media agency produce high quality unique content such as articles, how-to guides, white papers, e-books, interactive web applications, etc.

Have a solid USP (Unique Selling Proposition)

Understand the value of creating mutually beneficial relationships with other businesses or industry leaders

Social networking has always been an integral part of making important business connections and establishing industry credibility. With today's technology, social networking with online social media marketing tools has made networking simple, cost-efficient, and profitable.

In the past, networking meant traveling to trade shows, attending business networking events, and organizing appearances. Today, business networking is as close as your fingertips.

How Will an Expertly Planned, Well-Executed Social Media Campaign Impact Your Business?

 Bottom line is this, if your not on the front page of Google you are missing out on 80% of business. Don't be invisible